SHEILA GRACIE
Art Direction + Design | Retouching

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About

Meet Sheila

My Work

01 Story

Strategizing the visual solution ensures successful final design.

02 process

Project Briefs -> research -> concepts -> sketches -> mock-ups -> final design.

03 EDUCATION

Earned her BFA from SUNY College Buffalo, NY, and MA from New York University.

Adobe Software
  • – Acrobat
  • – After Effects
  • – Express
  • – DreamWeaver
  • – Fireworks
  • – InDesign
  • – Illustrator
  • – PhotoShop
  • – PremierePro
  • – XD
    Other Tools
    • – Excel
    • – PowerPoint
    • – Word
    • – WordPress
    • – Bootstrap
    • – MailChimp
    • – Figma
    • – HTML + CSS

Companies I have worked with:

Work

SAMpLES

Gracie Acupuncture – Identity Logo Design

Designed the Identity Logo and taught Word Press and web hosting to the Client, who then built their own website!

Design Works LLC – Identity Logo Design

Font and logo design. Client is an inventor who holds multiple automotive industry patents.

Extraordinary Developments LLC – Identity Logo Design

Designed the logo. Client is an architectural firm / real estate developer.

Camilion Solutions – Brochure and Flow Chart Design

Art Directed and Designed two mirroring 2-Fold brochures distributed at an insurance industry trade show, which included flow chart graphics designed in compliance with Camilion Solutions’ brand standards.

FOX Cable Networks – Poster Design

Designed a series of large-scale posters aligned with corresponding materials including a 1-Fold Agenda, a 2 minute animated presentation and Network specific name tags for a departmental conference. FCN Executives proudly displayed the posters in their offices after the conference!

FOX Cable Networks Soccor Channel – Event Poster Design

Designed a poster featuring world-class soccor star Freddy Adu, for a public event sponsored by FOX Soccor Channel.

DeLome Studios – StarGate Key Art Poster Design

Designed Key Art for MGM's hit tv series, 'StarGate' for the, 'StarGate' Licensed Art Program Style Guide distributed to MGM Licensees.

DeLome Studios – Licensed Art Program Style Guide and Packaging Design

Designed repeat patterns, borders, icons and key art for MGM's hit tv series, 'StarGate' for the, 'StarGate' Licensed Art Program Style Guide, and style guide package design distributed to MGM Licensees..

Warner Bros. Consumer Products – Licensed Art Program Concept and Design

Conceived and developed, ‘WB Innovatives’ Licensed Art Program, pioneering a departure from traditionally inked ‘Blue Lines’ character art drawings by introducing mixed media freestyle line art featuring ‘Scooby-Doo’, ‘Tazmanian Devil’ and ‘Tweety’.

Warner Bros. Consumer Products – Licensed Art Program Style Guide Concept and Design

Conceived and developed ‘Looney Tunes Roughs’ Licensed Art Program Style Guide, pioneering first-ever commercial use of original sketches by WB Character Artists featuring ‘Bugs Bunny’, ‘Tweety’ and ‘Tazmanian Devil’.

Warner Bros. Consumer Products – Licensed Art Program Style Guide Design and Retouching

Designed repeat patterns, borders and icons for WB Feature Movies 'Harry Potter The Sorcerer’s Stone’ and ‘Harry Potter Chamber of Secrets’ World Wide Licensed Art Program Style Guides distributed to WBCP Licensees. Introduced the use of PhotoShop in designing Repeat Patterns normally designed using vector-based Illustrator.

Warner Bros. Consumer Products – Licensed Art Program Style Guide Design

Designed repeat patterns, borders, icons and style guide booklet for 'Looney Tunes Extreme Sports' World Wide Licensed Art Program Style Guide distributed to WBCP Licensees.

Warner Bros. Consumer Products – Osmosis Jones Licensed Art Style Guide Desigm

Lead Retoucher on movie stills from WB Animated Feature Film 'Osmosis Jones' for the 'Osmosis Jones' World Wide Licensed Art Program Style Guide distributed to WBCP Licensees. Original film stills were produced on CGI computers intended for large-screen theatre viewing and required conversion and image manipulation to produce print ready files.

Perennial – Joe Fresh Apparel Launch Campaign

Retouching on 'Joe Fresh' apparel launch campaign. This image appeared on a billboard visible to drivers on the Queen's Expressway (QEW) main highway in Toronto, Canada. Since launch, the apparel line has expanded from Loblaw's Grocery Store in-house, to a multitude of independent brick and mortor stores in Canada and the USA.

AIM Trimark/Invesco – Fundamentals Magazine Cover

Photo Retouching to transform a stock photo image for the front cover of AIM Trimark's 'Fundamentals' Magazine, distributed to their investors.

Edelman – Game Board Design

Designed a game board and cards intended to recruit the Labatt Brewing Company to Edelman’s Client Roster; Full Life-Cycle Project Management from concept to completion, designed digital elements to embellish the game board and cards. Labatt Brewing Company executives were so impressed they signed on!

Love Where You Live Co. – Social Media

Design and copy for Social Media Content prepared in Adobe Express, launched via FaceBook Meta. View live

Love Where You Live Co. – Prototypes

Created Adobe XD Wireframe Prototype sample with interactive links to e-commerce website. VIEW LIVE

Love Where You Live Co. – Prototypes

Created Figma Wireframe Prototype sample with interactive links to e-commerce website. View live

Love Where You Live Co. – Email Campaigns

Email Campaigns correlating with Social Media Content, built in MailChimp. VIEW LIVE

Love Where You Live Co. – Storytelling Series

Designed a series of images for Social Media storytelling campaign, "Whole Lotta Love". VIEW LIVE

Love Where You Live Co. – Campaign Video

"Whole Lotta Love" Social Media campaign video compiled from still images in After effects. VIEW LIVE

Contact Sheila

Contact

SUMMARY

Art Direction, Design and Retouching on Digital, Print and Rich Media initiatives whose experience includes acclaimed work on globally recognized campaigns that achieved Popular Culture status, to include licensed art program style guides, marketing collateral and branding for Fortune 500 brands, mid-sized companies and start-up’s within a diverse range of industries, who stays true to brand objectives, values, and strategy while creating revenue generating, cutting-edge visuals for complex initiatives with demonstrated success meeting deadlines on budget with meticulous attention to detail. Offers full life cycle Project Management via effective interpersonal skills and collaboration with cross-functional teams; exceptional presentation skills; a highly organized and quick learner who intuitively adapts to new technology and trends; able to mentor and lead fellow designers; maintains positive attitude with ability to multi-task; a dynamic team player with excellent written and verbal communication skills who works on a team or remotely.

b

BRANDING

Design and execution from print to web.

w

WEBSITE DESIGN UI/UX

Content Creation, Wireframe Prototypes.

P

PRINT DESIGN

Brochures, posters, packaging, logos and product development.

r

RETOUCHING

Essential for print, web & social media.

a

ART DIRECTION

Ability to lead design solutions, mentor fellow designers, collaborate with stylists & location scouts.

m

MOTION GRAPHICS AND VIDEO

Animated logos, presentations and video solutions.

Contact

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